Content Writing Services
An expert content marketer, brand storyteller & copywriter, I help businesses connect to their target audience through thoughtful and engaging content.
Procaffeinating since 2018
getting to know
A true poet at heart, I specialize in helping brands identify their ‘voice’ to be effective across every content vertical. With over 15 years of experience in both B2C and B2B comms, my services include feature writing, thought leadership, website content, blog posts and general copywriting.
Highly skilled at adapting to whatever the client needs, I’m also available for long-form commissions to craft Tone of Voice brand guides, create content marketing pillars, and draft corporate presentations, speeches and event marketing collateral.
Enough about me though, how can I help you?
Offering
Feature Writing
Examine a topic from a different angle, creating in-depth content that can inform, entertain or educate depending on the target publication and demographic.
Thought Leadership
Position key figures in your organization as leading industry voices with thought leadership pieces designed to drive interest and invite further discussion.
Website Content
Create content that unifies all of your internal and external messaging to highlight key areas of consideration for potential clients and leads.
General Copywriting
Amplify existing company news through organic social media posts. Create tailored copy for banners, infographics, app content, marketing collateral and more.
Tone of Voice Guides
Build on existing brand attributes and messaging to create a guide for how to communicate tone across different channels and platforms.
Presentations & White Papers
Introduce your product, service or company offering through appealing presentation content or through informative white papers.
SERVICES
My Portfolio
So, why choose 
“Laura knows how to ask the right questions, probe further and take my ideas and create them into amazing and compelling market ready content. Laura always goes above and beyond. I would highly recommend her to anyone looking for an expert content marketing partner”
Laura was a pleasure to work with and I would recommend her valuable content creation skills to anyone! Laura was professional to meet with, easy to communicate with and most importantly – really understood the brief, brand and our objectives right from the off. From helping to brainstorm topics, coming up with innovative ideas, crafting the structure of pieces, leveraging data and delivering several forms of output for each piece – Laura delivered.
Laura truly is a class act within her field of content creation. I recently worked with Laura on the content of my new company website and it was an effortless experience, the process was simple and she immediately understood the language and tone that I wanted the website to convey and I am very pleased with the result. Will certainly be using Laura again for my next project that requires her services.
In the time we’ve worked together, Laura has helped shape our marketing communications by creating a strong content plan and calendar that falls within our objectives. Laura has quickly immersed herself in the world of advertising and has been able to not only review, but write content pieces that establish our thought-leadership in the market. And to top it all, she has one of the most positive personalities I have ever seen.
I had the pleasure to work with Laura when I was working at Sephora ME. She provided us with creative and educational articles that followed our briefs and delivered the objectives needed for our onsite blog. She delivered tasks as per our deadlines and suggested creative ideas relevant to the market and business needs.